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RICH PEOPLE / LOTO
Since 1989 Loto has been a game made to create millionaires, to change lives and help people to have a better life, a big house, a amazing car, a great boat, money to buy a fancy lifestyle. But today we say that everyone is full of luxury, everyone is already rich with the more simple things that the life gives, with a nap with your kid, a happy dog when you come back at home, a best friend, or why not still married after 50 years. Is in that common and great things that we are rich, so we turn the common gambling message and say that everybody are rich, and Loto is just a game to be more millionaires than we already are. Giving the importance that the material things deserve and giving more value to the beautiful daily things that everybody has.